Hyundai Motor Company has announced the appointment of Tarek Mosaad as the new Chief Executive Officer for the Middle East and Africa (MEA) region, marking a significant leadership milestone for the global automotive brand.
This strategic move reflects Hyundai’s commitment to strengthening its presence and operational efficiency across one of its fastest-growing international markets.
Strengthening Hyundai’s Regional Leadership
In his new role, Tarek Mosaad will lead Hyundai’s regional headquarters operations, overseeing business strategy, market expansion, and organizational performance across the Middle East and Africa.
He will report directly to Hyundai Motor Company’s global leadership, ensuring alignment between regional growth plans and the company’s long-term international vision.
A Historic Appointment for Hyundai MEA
Mosaad’s appointment is particularly notable as it represents a key leadership achievement within Hyundai’s regional structure. His elevation highlights the company’s focus on experienced leadership to navigate evolving automotive trends, including:
- Market diversification
- Regional competitiveness
- Customer-centric innovation
Focus on Growth and Innovation
Under Mosaad’s leadership, Hyundai aims to:
- Enhance brand positioning across MEA markets
- Strengthen dealer and customer networks
- Accelerate digital transformation
- Support sustainable mobility initiatives
This leadership change is expected to play a vital role in Hyundai’s broader global growth strategy.
Hyundai’s Commitment to the MEA Market
The Middle East and Africa region continues to be a strategic priority for Hyundai due to its expanding automotive demand and emerging mobility needs. The company remains focused on delivering reliable, innovative, and future-ready vehicles tailored to regional market expectations.
Tarek Mosaad has been appointed as the new CEO of Hyundai Motor Company’s Middle East and Africa operations.
He will oversee Hyundai’s business operations across the Middle East and Africa region.
The appointment strengthens regional leadership and supports Hyundai’s growth, innovation, and market expansion strategy.
Yes, it aligns with Hyundai’s global vision of strengthening international markets through experienced leadership.
